Why Savvy Marketers Choose Frost & Sullivan Brand and Demand Solutions

Research shows that telling your story through a 3rd party perspective influences prospective buyers 3x MORE than marketing materials produced in-house.

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Learn how Frost & Sullivan can help you identify, engage, validate and close your most sought after prospects.

Proud to partner with THE BEST marketing teams in the world

Delivering Results

According to a TechValidate survey of Brand and Demand clients, here are the top benefits of our Marketing Solutions.

%

strongly recommend a Frost & Sullivan White Paper PLUS as a credible resource to fill their content library

%

exceeded expectations on the quality of leads delivered from the Pipeline Accelerator campaign

%

have increased prospect conversion rate 5x faster with Frost & Sullivan's ABM solutions

%

of surveyed Frost & Sullivan Executive MindXchange event sponsors generate a ROI 5x stronger vs other events

RESEARCH BY

Why choose Frost & Sullivan as your Brand and Demand Partner?

Frost & Sullivan Can Reach People in a Way We Can’t

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Frost & Sullivan Can Reach People in a Way We Can’t

“Our company needs that strong third-party validation to be immediately relevant to our audience. Additionally, Frost & Sullivan can reach people in a way we can’t. Frost & Sullivan’s Pipeline Accelerator has helped us obtain valuable leads that we otherwise wouldn’t have.”

CHALLENGES

The business challenges that led Novarad to evaluate and ultimately select Frost & Sullivan White Paper Plus:

  • An inability to reach their target audience
  • A lack of internal resources
  • A lack of expertise
  • A lack of value with external lists

Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:

  • Access to new prospects
  • 3rd-party positioning (credibility)
  • Expanded reach

USE CASE

Initially wanted the following when purchasing a Frost & Sullivan White Paper:

  • Leveraged a white paper for the Pipeline Accelerator campaign.
  • Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
  • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.
  • Reported that the number of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.

RESULTS

Novarad achieved the following results with Frost & Sullivan White Paper Plus:

  • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
  • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.
Thought-provoking and Productive Conversations

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Thought-provoking and Productive Conversations

“We were very pleased with the event put on by Frost & Sullivan. It provided us with unparalleled insight into the true marketing pains our clients are facing within their industries. We are confident we will be able to build solid relationships and turn this into a positive program for us.” — HarteHanks

CHALLENGES

The business challenges that led the profiled company to evaluate and ultimately select a Custom In-person Event:

  • Agrees that their sales team was able to gather more candid pain points, challenges, and strategies than they would have on their own as a result of the 3rd party positioning of Frost & Sullivan’s Executive Dinner.

USE CASE

Reasons why sponsorship of a Frost & Sullivan Executive Dinner is so valuable:

  • Insight for the sales team
  • Access to new prospects
  • Customer insights for sales and marketing
  • Positioning as a thought leader

RESULTS

The surveyed company achieved the following results with Frost & Sullivan:

  • The surveyed company achieved the following results with a Custom In-person Event:
  • Would very strongly recommend a Frost & Sullivan Executive Dinner as a thought leadership tool.
  • Would recommend a Frost & Sullivan Executive Dinner as a business development tool.
  • Is confident they will get a great return on their investment after the dialogue with their prospects and/or customers at the Frost & Sullivan Executive Dinner.
  • Would strongly recommend sponsorship of a Frost & Sullivan Executive Dinner to your peers.
  • Agrees that Frost & Sullivan delivered as advertised in the ability to attract their choice prospects both in quantity and quality, create a forum for open discussion, and position their company as a thought leader.
    • Agrees that the Frost & Sullivan Executive Dinner is:
    • Extremely innovative and unique
Expect to Generate a Positive Return on our Investment

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Expect to Generate a Positive Return on our Investment

“As a result of the 3rd party positioning of a Frost & Sullivan’s content (a balanced mix print and video assets), the credibility of our message to market increased significantly, we were able to uncover and reach new prospects, and expect to generate a positive return on our investment.”

CHALLENGES

The business challenges that led Salesforce to evaluate and ultimately select Frost & Sullivan content:

  • Asset development
  • Demand generation

USE CASE

Initially wanted the following when purchasing a Frost & Sullivan content:

  • To create a credible third-party asset/content development

RESULTS

Salesforce achieved the following results with Frost & Sullivan content Plus:

  • Rates the content of a Frost & Sullivan content as significantly better than others when compared other 3rd Party content.
  • Expectations were exceeded by the video component of their Frost & Sullivan Whitepaper.
  • Would very strongly recommend a Frost & Sullivan content and/or any of their components as a credible resource to fill their content library
  • Would strongly recommend a Frost & Sullivan content and/or any of their components as a strong demand generation tool.
Innovative

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Innovative

CHALLENGES

Solved challenges in the following areas with a Frost & Sullivan Webinar: Campaign Stack:

  • Demand generation
  • Pipeline generation
  • Thought leadership

USE CASE

Received the following benefits from the sponsorship of a Frost & Sullivan Webinar: Campaign Stack:

  • The access to new prospects
  • The credibility of the Frost & Sullivan Brand/Message
  • Its turnkey project management and support

Valued the following deliverables included in Frost & Sullivan’s Webinar: Campaign Stack:

  • Post event appointment setting service
  • Post event written summary for distribution

RESULTS

  • Would recommend a Frost & Sullivan Webinar: Campaign Stack as a thought leadership tool.
  • Would Recommend a Frost & Sullivan Webinar: Campaign Stack as a business development tool.
  • The quality of the participants that registered for their Frost & Sullivan Webinar: Campaign Stack met their expectations.
  • Would Recommend sponsorship of a Frost & Sullivan Webinar: Campaign Stack to their peers.
  • Rated Frost & Sullivan’s Webinar: Campaign Stack as innovative.
Would do it again

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Would do it again

“My experience was good working with the team to develop the Webinar. I believe in the Webinar: Campaign Stack and know the value. Hope to be able to do again one day.”

CHALLENGES

The business challenges that led HP to evaluate and ultimately select Frost & Sullivan’s Webinar: Campaign Stack:

  • Solved challenges in the following areas with a Frost & Sullivan Webinar: Campaign Stack:
    • Brand awareness
    • Content marketing

USE CASE

The key features and functionalities of Frost & Sullivan’s Webinar: Campaign Stack that the surveyed company uses:

  • Received the following benefits from the sponsorship of a Frost & Sullivan Webinar: Campaign Stack:
    • Access to new prospects
    • Another integrated touch point for sales and marketing
    • The credibility of the Frost & Sullivan Brand/Message
      • Valued the following deliverables included in Frost & Sullivan’s Webinar: Campaign Stack:
      • Post event solutions demonstration with unique URL

RESULTS

The surveyed company achieved the following results with Frost & Sullivan’s Webinar: Campaign Stack:

  • Would recommend a Frost & Sullivan Webinar: Campaign Stack as a thought leadership tool.
  • Would Recommend a Frost & Sullivan Webinar: Campaign Stack as a business development tool.
  • The quality of the participants that registered for their Frost & Sullivan Webinar: Campaign Stack met their expectations.
  • Would Recommend sponsorship of a Frost & Sullivan Webinar: Campaign Stack to their peers.
  • Agrees that Frost & Sullivan’s Webinar: Campaign Stack is the best sponsorship investment of its kind.
  • Rated Frost & Sullivan’s Webinar: Campaign Stack as innovative.
Thought-provoking and Productive Conversations

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Thought-provoking and Productive Conversations

“Partnering with Frost & Sullivan gave us access to the executives we wanted to connect within a forum that inspired thought-provoking and productive conversations.”

CHALLENGES

Business challenges and needs that prompted Cxense to evaluate and ultimately selected Frost & Sullivan’s Executive Think Tank:

  • Customer insight for the sales team
  • Customer insight for the marketing team
  • Access to new prospects
  • Content in the form of an article
  • Positioning as an industry thought leader

Would have faced the following challenge conducting their own Executive Think Tank:

  • The program being perceived as biased and/or as a sales pitch

USE CASE

The key features and functionalities of Frost & Sullivan’s Executive Think Tank that Cxense uses:

  • As a result of the third party positioning, the participants were more candid with their pain points and challenges
  • Finds the format to be extremely innovative and unique
  • Would very strongly recommend a Frost & Sullivan Executive Think Tank as a thought leadership tool
  • Would very strongly recommend a Frost & Sullivan Executive Think Tank as a business development tool
  • Would very strongly recommend sponsorship of Frost & Sullivan’s Executive Think Tank to their peers

RESULTS

Cxense achieved the following results with Frost & Sullivan’s Executive Think Tank:

  • Was able to start or further develop relationships with key decision makers as a result of Frost & Sullivan’s Executive Think Tank
  • Is confident that they will get a great return on investment after the dialogue with their prospects and/or customers on the Frost & Sullivan Executive Think Tank
Outstanding!

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Outstanding!

“The overall experience of working with Frost & Sullivan for the Executive Think Tank Dinner was outstanding. They did an excellent job planning and partnering with us to ensure the event was a success.”

CHALLENGES

Business challenges and needs that prompted GE Healthcare to evaluate and ultimately selected Frost & Sullivan’s Executive Think Tank Dinner:

  • Customer insight for the sales team
  • Customer insight for the marketing team
  • Access to new prospects
  • Content in the form of an article
  • Positioning as an industry thought leader

Would have faced the following challenges conducting their own Executive Think Tank Dinner:

  • A lack of internal resources
  • The program being perceived as biased and/or as a sales pitch

USE CASE

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that GE Healthcare uses:

  • Does agree that as a result of the third party positioning of Frost & Sullivan’s Executive Think Tank Dinner, the participants were more candid with their pain points and challenges.
  • Finds the Frost & Sullivan Executive Think Tank Dinner to be extremely innovative and unique.
  • Would very strongly recommend a Frost & Sullivan Executive Think Tank Dinner as a thought leadership tool.
  • Would very strongly recommend a Frost & Sullivan Executive Think Tank Dinner as a business development tool.
  • Would very strongly recommend sponsorship of Frost & Sullivan’s Executive Think Tank Dinner to their peers.

RESULTS

GE Healthcare achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Was able to start or further develop 4 to 6 relationships with key decision makers as a result of Frost & Sullivan’s Executive Think Tank Dinner.
  • Is confident that they will get a great return on an investment after the dialogue with their prospects and/or customers on the Frost & Sullivan Executive Think Tank. Would strongly recommend a Frost & Sullivan White Paper and/or any of their components as a strong demand generation tool.
A great experience all around

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A great experience all around

“I believe the content benefits from the knowledge and expertise of the Frost & Sullivan analyst community and the association with the Frost & Sullivan on the output.”

CHALLENGES

The business challenges that led Jama Software to evaluate and ultimately select Frost & Sullivan content:

  • Solved the following challenges:
    • Improve demand generation
    • Increase pipeline generation
    • Improve thought leadership
    • Increase brand awareness
    • Improve content marketing

USE CASE

Would contract for a Frost & Sullivan content for the following reasons:

  • Access to new prospects
  • Accelerate a sales cycle with existing prospects
  • Have an integrated touchpoint for sales and marketing
  • Gain customer insight for sales and marketing
  • Position as a thought leader
  • Position as a market leader

RESULTS

Jama Software achieved the following results with Frost & Sullivan content:

  • Rated the content as better than most in comparison to other 3rd Party content they’ve read.
  • Rated the content as better in comparison to content written by their own organization.
  • Rated the Frost & Sullivan analyst assigned to the content as very Good.
  • Would strongly recommend a Frost & Sullivan content as a thought leadership tool.
  • Would strongly recommend Frost & Sullivan content as a demand generation tool.
  • Agree that by leveraging Frost & Sullivan content, they are confident they will be able to uncover and reach new prospects, and generate a positive return on their investment.
  • Agrees with the statement: “As a result of the 3rd party positioning of Frost & Sullivan content, the credibility of our message to market increased significantly.”

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