Marketing Impact Blog

Marketing Benchmark Report 2020

Marketing Benchmark Report 2020

1 MIN READ

Marketing leaders from across industries have shared insights with us so you can benchmark best practices in the areas of Marketing Strategy, Content Marketing, Account-Based Marketing, Budgeting and Success Measurement. Here, we're taking a look at one of the leading...

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Lead Validation Can Make OR Break Marketing

Lead Validation Can Make OR Break Marketing

2 MIN READ

As marketers, we’re constantly measured by 1) How many leads we generate and 2) The conversion rate of those leads. But…can our marketing and sales tools tell us if those new contacts are legitimate prospects? This is where LEAD VALIDATION comes into play.  Lead...

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The Keys to Budgeting For Maximum Returns

The Keys to Budgeting For Maximum Returns

4 MIN READ

As we look toward the New Year, we need strategies and a plan to acquire new customers, drive deeper returns from existing customers, sync with sales on goals, and develop new opportunities to grow our businesses. After your marketing strategic plan is in place,...

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Top Marketing Events You Won’t Want to Miss in 2020

3 MIN READ

As marketers, we’re constantly bombarded with event invitations. I don’t know about you, but I typically delete most of them, as I’m just too busy, focused on my day-to-day. BUT – it’s really critical that we take the time to attend industry events to stay current on...

Marketing Benchmark Report 2020

1 MIN READ

Marketing leaders from across industries have shared insights with us so you can benchmark best practices in the areas of Marketing Strategy, Content Marketing, Account-Based Marketing, Budgeting and Success Measurement. Here, we're taking a look at one of the leading...

[VLOG] The Pros & Cons of Different B2B Event Models

4 MIN READ

I’ve been working in the events industry for longer than I care to mention, cough… 20+ years! I’m a strong believer in the value of events and the ROI face to face marketing provides.  I’ve produced and marketed ALL types of events, so I feel like I’m in a unique...

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Top Marketing Events You Won’t Want to Miss in 2020

Top Marketing Events You Won’t Want to Miss in 2020

3 MIN READ

As marketers, we’re constantly bombarded with event invitations. I don’t know about you, but I typically delete most of them, as I’m just too busy, focused on my day-to-day. BUT – it’s really critical that we take the time to attend industry events to stay current on...

[VLOG] The Pros & Cons of Different B2B Event Models

[VLOG] The Pros & Cons of Different B2B Event Models

4 MIN READ

I’ve been working in the events industry for longer than I care to mention, cough… 20+ years! I’m a strong believer in the value of events and the ROI face to face marketing provides.  I’ve produced and marketed ALL types of events, so I feel like I’m in a unique...

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