Marketing Impact Blog
Marketing in 2021: Uncertainty or Opportunity?
As the current business landscape continues to be buffeted by an unprecedented global pandemic and the economic impact that is following close behind, it can seem increasingly difficult to forecast or plan for the future. Yet, marketers and other business executives...
Slash, Freeze or Invest: The Role of Marketing in Uncertain Times
Lexico, the Oxford online dictionary, defines counterintuitive as “contrary to intuition or to common-sense expectation (but often nevertheless true).” Further investigation states that counterintuitive behavior often means that you are thinking differently. This is...
Top 6 Marketing Analytics Resources to Help Drive Growth
It’s an understatement to say that I love analytics. Honestly – my current love of marketing really revolves around marketing technologies and the vast amounts of data and insights we gather from those platforms. To blend my creative spirit with marketing analytics is...
Marketing Benchmark Report 2020
Marketing leaders from across industries have shared insights with us so you can benchmark best practices in the areas of Marketing Strategy, Content Marketing, Account-Based Marketing, Budgeting and Success Measurement. Here, we're taking a look at one of the leading...
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[VLOG] A New (& Simplified) Customer Engagement Map for BtoB Marketers
Welcome to the Marketing Impact Vlog! In this episode we’re here to share a new and simplified customer engagement map for marketers because, well, let’s be honest—customer journey mapping can get very complex. While there’s certainly a place for that, it can also be...
Lead Validation Can Make OR Break Marketing
As marketers, we’re constantly measured by 1) How many leads we generate and 2) The conversion rate of those leads. But…can our marketing and sales tools tell us if those new contacts are legitimate prospects? This is where LEAD VALIDATION comes into play. Lead...
10 Ways to Engage Your Prospects So They Respond To Your Sales Follow-up Attempts
According to our 2019 Marketing Benchmark Survey, marketers are being measured by sales results—qualified leads and closed deals—as much as they are by marketing results. That is a tough reality for some. Marketers in our survey cited the biggest lead conversion...
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Marketing in 2021: Uncertainty or Opportunity?
As the current business landscape continues to be buffeted by an unprecedented global pandemic and the economic impact that is following close behind, it can seem increasingly difficult to forecast or plan for the future. Yet, marketers and other business executives...
Slash, Freeze or Invest: The Role of Marketing in Uncertain Times
Lexico, the Oxford online dictionary, defines counterintuitive as “contrary to intuition or to common-sense expectation (but often nevertheless true).” Further investigation states that counterintuitive behavior often means that you are thinking differently. This is...
Frost & Sullivan Expert Panel Webinar: What Now? Fill Your Lost Trade Show Pipeline
How will marketers replace the demand previously brought forth by events? Are there alternate ways of forming customer connections? How do we remain profitable in times of uncertainty? Frost & Sullivan recently held a webinar, What Now? Fill Your Lost Trade Show...
Top Marketing Events You Won’t Want to Miss in 2020
As marketers, we’re constantly bombarded with event invitations. I don’t know about you, but I typically delete most of them, as I’m just too busy, focused on my day-to-day. BUT – it’s really critical that we take the time to attend industry events to stay current on...
Top 13 Email Marketing Resources To Increase Your Email ROI
Email was first used in the 1970’s, but modern email marketing as we know it today—with opt-out capabilities, anti-spam rules, and email personalization—has only been around since the early 2000’s. Still, however, it has evolved significantly over the years. It has...
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Marketing in 2021: Uncertainty or Opportunity?
As the current business landscape continues to be buffeted by an unprecedented global pandemic and the economic impact that is following close behind, it can seem increasingly difficult to forecast or plan for the future. Yet, marketers and other business executives...
Slash, Freeze or Invest: The Role of Marketing in Uncertain Times
Lexico, the Oxford online dictionary, defines counterintuitive as “contrary to intuition or to common-sense expectation (but often nevertheless true).” Further investigation states that counterintuitive behavior often means that you are thinking differently. This is...