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Marketing Benchmark Report 2020

1 MIN READ

Marketing leaders from across industries have shared insights with us so you can benchmark best practices in the areas of Marketing Strategy, Content Marketing, Account-Based Marketing, Budgeting and Success Measurement. Here, we're taking a look at one of the leading...

[VLOG] The Pros & Cons of Different B2B Event Models

4 MIN READ

I’ve been working in the events industry for longer than I care to mention, cough… 20+ years! I’m a strong believer in the value of events and the ROI face to face marketing provides.  I’ve produced and marketed ALL types of events, so I feel like I’m in a unique...

Lead Validation Can Make OR Break Marketing

2 MIN READ

As marketers, we’re constantly measured by 1) How many leads we generate and 2) The conversion rate of those leads. But…can our marketing and sales tools tell us if those new contacts are legitimate prospects? This is where LEAD VALIDATION comes into play.  Lead...

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[VLOG] The Pros & Cons of Different B2B Event Models

[VLOG] The Pros & Cons of Different B2B Event Models

4 MIN READ

I’ve been working in the events industry for longer than I care to mention, cough… 20+ years! I’m a strong believer in the value of events and the ROI face to face marketing provides.  I’ve produced and marketed ALL types of events, so I feel like I’m in a unique...

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