Marketing Impact Blog
[Vlog] 5 Steps To Drive Stronger Engagement With Your Target Market
75% of B2B executives blame “poor messaging” as the key reason new products or solutions fail to achieve sales projections It's no wonder. The purchase cycle for many product categories can be long, and there are likely multiple decision makers and influencers within...
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[Vlog] Top 10 Marketing Must-haves to Budget for In 2019
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The 4 Surprising Must-haves For Your Marketing Plan [Experts Panel]
5 Reasons We’re Starting a Brand and Demand Vlog (And You Should Too)
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10 Ways to Keep in Contact After An Event (and Boost Your ROI)
10 Ways to Keep in Contact After An Event (and Boost your ROI) Staying visible and connected to the people you meet at any event (without being a pest) is essential if you want to ensure a positive ROI on your event investment of time and money. We’ve compiled a list...
[VLOG] 5 Event Marketing Essentials That Will Boost Your Results Every Time
Did you know that B2B marketers spend 20-30% of their annual budget on event marketing and that event marketing is actually one of the top four spending areas — ahead of social media, customer intelligence, and email marketing? Event marketing offers a...
15 Questions to Ask Your Event Organizer (And Why They’re Important!)
When you are evaluating events for your marketing plan, choosing from among the sea of options can be a daunting task. To help you get to the bottom of it and focus your time and energy on events that offer true value, here’s an expert list of 15 questions you want...
Two Strategic Decisions That Will Make or Break Your Content Marketing Plan
Two Strategic Decisions That Will Make or Break Your Content Marketing Plan “The short answer is that we really can't afford content that doesn’t perform. We need every pound or dollar that we spend on our content marketing to be as effective as it can be,” said Nick...
[Vlog] Your Strategy Checklist for High-performing Content Marketing
Driving the creation of compelling content that performs is an essential requirement for any marketing leader these days. Today, we’re going to help you refine your content strategy with this five-point checklist covering: • Targeting • Your...
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10 Ways to Keep in Contact After An Event (and Boost Your ROI)
10 Ways to Keep in Contact After An Event (and Boost your ROI) Staying visible and connected to the people you meet at any event (without being a pest) is essential if you want to ensure a positive ROI on your event investment of time and money. We’ve compiled a list...