Marketing Impact Blog
[VLOG] Tips and Tricks to Create A Social Media Content Calendar
Welcome to the Brand and Demand Solutions’ Marketing Impact Vlog. Today we’ll be sharing tips and tricks to create a social media content calendar. Just to be completely clear – a social media content calendar IS THE MOST HELPFUL TOOL you can leverage in your social...
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Marketing vs. Sales: Top Picks for Building Brand Awareness
Marketing vs. Sales: Top Picks for Building Brand Awareness When you think of building brand awareness, it’s common to think of the usual channels: content, social and advertising. But is that all you need to do to build a strong brand that connects and inspires...
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Two Strategic Decisions That Will Make or Break Your Content Marketing Plan
Two Strategic Decisions That Will Make or Break Your Content Marketing Plan “The short answer is that we really can't afford content that doesn’t perform. We need every pound or dollar that we spend on our content marketing to be as effective as it can be,” said Nick...
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[Vlog] 5 Steps To Drive Stronger Engagement With Your Target Market
75% of B2B executives blame “poor messaging” as the key reason new products or solutions fail to achieve sales projectionsIt's no wonder. The purchase cycle for many product categories can be long, and there are likely multiple decision makers and influencers within...
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[Vlog] Top 10 Marketing Must-haves to Budget for In 2019
![The 4 Surprising Must-haves For Your Marketing Plan [Experts Panel]](https://www.brandanddemandsolutions.com/wp-content/uploads/2018/09/elena-koycheva-774495-unsplash-400x250.jpg)
The 4 Surprising Must-haves For Your Marketing Plan [Experts Panel]
5 Reasons We’re Starting a Brand and Demand Vlog (And You Should Too)
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Savvy Marketer’s Secrets Revealed: How to Drive Event Sponsorship Return (Part 2)
Squeezing every ounce of value out of each event you sponsor is no small feat. You want to ensure every dollar is returned multiple times over. In our previous article, we covered two out of a total of four strategies that will help to make the events you sponsor a...
Savvy Marketer’s Secrets Revealed: How to Drive Event Sponsorship Return
If you had to choose one word to sum up your go-to strategy for ensuring a return on your event sponsorship investment, what would it be? We chatted with a panel of marketing experts to find out how they leveraged event sponsorship to their greatest advantage. Based...
How to Build a Robust Account-based Marketing Program That Works
Setting up an Account-based Marketing (ABM) program that can make measurable contributions to your business is possible with the right pieces in place from the beginning. Learn from marketing leaders who started ABM programs over five years ago--avoid challenges and...
Marketing vs. Sales: Top Picks for Lead Generation
Marketing vs. Sales: Top Picks for Lead Generation Previously, we covered the topic of Marketing vs. Sales: Top Picks for Brand Awareness. Today, we’re shifting our focus to demand or lead generation. Which demand and lead generation activities make the top of the...
Marketing vs. Sales: Top Picks for Building Brand Awareness
Marketing vs. Sales: Top Picks for Building Brand Awareness When you think of building brand awareness, it’s common to think of the usual channels: content, social and advertising. But is that all you need to do to build a strong brand that connects and inspires...
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Savvy Marketer’s Secrets Revealed: How to Drive Event Sponsorship Return (Part 2)
Squeezing every ounce of value out of each event you sponsor is no small feat. You want to ensure every dollar is returned multiple times over. In our previous article, we covered two out of a total of four strategies that will help to make the events you sponsor a...