Marketing Impact Blog
[VLOG] Insight into Action: How to Convert Conference Takeaways into Tangible Results
Welcome to our Marketing Impact Vlog! Today, with event and conference season upon us, we’re talking about how to convert all that conference content into action steps that move your organization forward. With a little advance planning and the tips we are sharing...
read more
Marketing vs. Sales: Top Picks for Building Brand Awareness
Marketing vs. Sales: Top Picks for Building Brand Awareness When you think of building brand awareness, it’s common to think of the usual channels: content, social and advertising. But is that all you need to do to build a strong brand that connects and inspires...
read more
Two Strategic Decisions That Will Make or Break Your Content Marketing Plan
Two Strategic Decisions That Will Make or Break Your Content Marketing Plan “The short answer is that we really can't afford content that doesn’t perform. We need every pound or dollar that we spend on our content marketing to be as effective as it can be,” said Nick...
read more![[Vlog] 5 Steps To Drive Stronger Engagement With Your Target Market](https://www.brandanddemandsolutions.com/wp-content/uploads/2018/10/BD-Vlog2-400x250.png)
[Vlog] 5 Steps To Drive Stronger Engagement With Your Target Market
75% of B2B executives blame “poor messaging” as the key reason new products or solutions fail to achieve sales projectionsIt's no wonder. The purchase cycle for many product categories can be long, and there are likely multiple decision makers and influencers within...
read more![[Vlog] Top 10 Marketing Must-haves to Budget for In 2019](https://www.brandanddemandsolutions.com/wp-content/uploads/2018/10/marketing-budget-min-400x250.png)
[Vlog] Top 10 Marketing Must-haves to Budget for In 2019
![The 4 Surprising Must-haves For Your Marketing Plan [Experts Panel]](https://www.brandanddemandsolutions.com/wp-content/uploads/2018/09/elena-koycheva-774495-unsplash-400x250.jpg)
The 4 Surprising Must-haves For Your Marketing Plan [Experts Panel]
5 Reasons We’re Starting a Brand and Demand Vlog (And You Should Too)
MOST POPULAR
How to Build a Robust Account-based Marketing Program That Works
Setting up an Account-based Marketing (ABM) program that can make measurable contributions to your business is possible with the right pieces in place from the beginning. Learn from marketing leaders who started ABM programs over five years ago--avoid challenges and...
Marketing vs. Sales: Top Picks for Lead Generation
Marketing vs. Sales: Top Picks for Lead Generation Previously, we covered the topic of Marketing vs. Sales: Top Picks for Brand Awareness. Today, we’re shifting our focus to demand or lead generation. Which demand and lead generation activities make the top of the...
Marketing vs. Sales: Top Picks for Building Brand Awareness
Marketing vs. Sales: Top Picks for Building Brand Awareness When you think of building brand awareness, it’s common to think of the usual channels: content, social and advertising. But is that all you need to do to build a strong brand that connects and inspires...
10 Ways to Keep in Contact After An Event (and Boost Your ROI)
10 Ways to Keep in Contact After An Event (and Boost your ROI) Staying visible and connected to the people you meet at any event (without being a pest) is essential if you want to ensure a positive ROI on your event investment of time and money. We’ve compiled a list...
[VLOG] 5 Event Marketing Essentials That Will Boost Your Results Every Time
Did you know that B2B marketers spend 20-30% of their annual budget on event marketing and that event marketing is actually one of the top four spending areas — ahead of social media, customer intelligence, and email marketing? Event marketing offers a...
SUBSCRIBE
10 Ways to Keep in Contact After An Event (and Boost Your ROI)
10 Ways to Keep in Contact After An Event (and Boost your ROI) Staying visible and connected to the people you meet at any event (without being a pest) is essential if you want to ensure a positive ROI on your event investment of time and money. We’ve compiled a list...