Marketing Impact Blog
![[VLOG] The Pros & Cons of Different B2B Event Models](https://www.brandanddemandsolutions.com/wp-content/uploads/2020/01/s2e2-still-1080x583.png)
[VLOG] The Pros & Cons of Different B2B Event Models
I’ve been working in the events industry for longer than I care to mention, cough… 20+ years! I’m a strong believer in the value of events and the ROI face to face marketing provides. I’ve produced and marketed ALL types of events, so I feel like I’m in a unique...
![[VLOG] A New (& Simplified) Customer Engagement Map for BtoB Marketers](https://www.brandanddemandsolutions.com/wp-content/uploads/2020/01/S2E1pic-400x250.png)
[VLOG] A New (& Simplified) Customer Engagement Map for BtoB Marketers
Welcome to the Marketing Impact Vlog! In this episode we’re here to share a new and simplified customer engagement map for marketers because, well, let’s be honest—customer journey mapping can get very complex. While there’s certainly a place for that, it can also be...
Lead Validation Can Make OR Break Marketing
As marketers, we’re constantly measured by 1) How many leads we generate and 2) The conversion rate of those leads. But…can our marketing and sales tools tell us if those new contacts are legitimate prospects? This is where LEAD VALIDATION comes into play. Lead...
10 Ways to Engage Your Prospects So They Respond To Your Sales Follow-up Attempts
According to our 2019 Marketing Benchmark Survey, marketers are being measured by sales results—qualified leads and closed deals—as much as they are by marketing results. That is a tough reality for some. Marketers in our survey cited the biggest lead conversion...
How to Identify the Best Market Opportunities For Business Growth
Your goal is simple – Increase revenue growth by X%. In the face of a fiercely competitive business environment and an economy that many experts feel is ready to cycle back into recession; this is a challenging goal to meet in 2020. So what should your first step be?...
The Keys to Budgeting For Maximum Returns
As we look toward the New Year, we need strategies and a plan to acquire new customers, drive deeper returns from existing customers, sync with sales on goals, and develop new opportunities to grow our businesses. After your marketing strategic plan is in place,...
MORE Top Leadership, Marketing and Productivity Blogs (and Books) We Love
There’s no shortage of places you can turn to stay on top of trends, gain insights and learn strategies to up your game as a leader, marketer and trend-setter in your own world. We previously shared a list of our team’s top go-to resources—blogs, books and podcasts,...
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Marketing Benchmark Report 2020
Marketing leaders from across industries have shared insights with us so you can benchmark best practices in the areas of Marketing Strategy, Content Marketing, Account-Based Marketing, Budgeting and Success Measurement. Here, we're taking a look at one of the leading...
[VLOG] The Pros & Cons of Different B2B Event Models
I’ve been working in the events industry for longer than I care to mention, cough… 20+ years! I’m a strong believer in the value of events and the ROI face to face marketing provides. I’ve produced and marketed ALL types of events, so I feel like I’m in a unique...
[VLOG] A New (& Simplified) Customer Engagement Map for BtoB Marketers
Welcome to the Marketing Impact Vlog! In this episode we’re here to share a new and simplified customer engagement map for marketers because, well, let’s be honest—customer journey mapping can get very complex. While there’s certainly a place for that, it can also be...
Lead Validation Can Make OR Break Marketing
As marketers, we’re constantly measured by 1) How many leads we generate and 2) The conversion rate of those leads. But…can our marketing and sales tools tell us if those new contacts are legitimate prospects? This is where LEAD VALIDATION comes into play. Lead...
10 Ways to Engage Your Prospects So They Respond To Your Sales Follow-up Attempts
According to our 2019 Marketing Benchmark Survey, marketers are being measured by sales results—qualified leads and closed deals—as much as they are by marketing results. That is a tough reality for some. Marketers in our survey cited the biggest lead conversion...
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![[VLOG] The Pros & Cons of Different B2B Event Models](https://www.brandanddemandsolutions.com/wp-content/uploads/2020/01/s2e2-still-400x250.png)
[VLOG] The Pros & Cons of Different B2B Event Models
I’ve been working in the events industry for longer than I care to mention, cough… 20+ years! I’m a strong believer in the value of events and the ROI face to face marketing provides. I’ve produced and marketed ALL types of events, so I feel like I’m in a unique...
Return On Sponsorship: Turn Connections Into Customers With These Four Steps
Return On Sponsorship: Turn Event Connections Into Business With These Four Steps Looking back at the events you’ve sponsored, how successful were you in building relationships with the people you met? Did those relationships turn into a business? With so much going...