Marketing Impact Blog
VLOG: Our Marketing New Year’s Resolution: Keeping Pace for the Future
Happy Holidays from us to you! We can’t believe it's December already! It’s been an incredible year. I’m astounded that this is our last Vlog of 2019 – our 27th to be exact! We’ve done our best to cover the marketing universe for all of you...
10 Ways to Engage Your Prospects So They Respond To Your Sales Follow-up Attempts
According to our 2019 Marketing Benchmark Survey, marketers are being measured by sales results—qualified leads and closed deals—as much as they are by marketing results. That is a tough reality for some. Marketers in our survey cited the biggest lead conversion...
How to Identify the Best Market Opportunities For Business Growth
Your goal is simple – Increase revenue growth by X%. In the face of a fiercely competitive business environment and an economy that many experts feel is ready to cycle back into recession; this is a challenging goal to meet in 2020. So what should your first step be?...
The Keys to Budgeting For Maximum Returns
As we look toward the New Year, we need strategies and a plan to acquire new customers, drive deeper returns from existing customers, sync with sales on goals, and develop new opportunities to grow our businesses. After your marketing strategic plan is in place,...
MORE Top Leadership, Marketing and Productivity Blogs (and Books) We Love
There’s no shortage of places you can turn to stay on top of trends, gain insights and learn strategies to up your game as a leader, marketer and trend-setter in your own world. We previously shared a list of our team’s top go-to resources—blogs, books and podcasts,...
Strategies to Write Consistently Without Feeling Miserable
We’ve all been there…staring at our screen waiting for some brilliant idea to flow thru our fingers into the keyboard. Creating relevant and valuable content for the communities we serve is a constant challenge for me; especially when you’re pushing out content on a...
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[VLOG] Marketing and Sales Alignment Best Practices To Boost Revenue and Organizational Success
Welcome to the Brand and Demand Solutions’ Marketing Impact Vlog. Today we’ll be sharing best practices to improve your marketing and sales alignment to boost revenue and your organization’s overall success. Have you heard the term Smarketing? It’s been...
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Lead Validation Can Make OR Break Marketing
As marketers, we’re constantly measured by 1) How many leads we generate and 2) The conversion rate of those leads. But…can our marketing and sales tools tell us if those new contacts are legitimate prospects? This is where LEAD VALIDATION comes into play. Lead...
10 Ways to Engage Your Prospects So They Respond To Your Sales Follow-up Attempts
According to our 2019 Marketing Benchmark Survey, marketers are being measured by sales results—qualified leads and closed deals—as much as they are by marketing results. That is a tough reality for some. Marketers in our survey cited the biggest lead conversion...
How to Identify the Best Market Opportunities For Business Growth
Your goal is simple – Increase revenue growth by X%. In the face of a fiercely competitive business environment and an economy that many experts feel is ready to cycle back into recession; this is a challenging goal to meet in 2020. So what should your first step be?...
The Keys to Budgeting For Maximum Returns
As we look toward the New Year, we need strategies and a plan to acquire new customers, drive deeper returns from existing customers, sync with sales on goals, and develop new opportunities to grow our businesses. After your marketing strategic plan is in place,...
MORE Top Leadership, Marketing and Productivity Blogs (and Books) We Love
There’s no shortage of places you can turn to stay on top of trends, gain insights and learn strategies to up your game as a leader, marketer and trend-setter in your own world. We previously shared a list of our team’s top go-to resources—blogs, books and podcasts,...
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Return On Sponsorship: Turn Connections Into Customers With These Four Steps
Return On Sponsorship: Turn Event Connections Into Business With These Four Steps Looking back at the events you’ve sponsored, how successful were you in building relationships with the people you met? Did those relationships turn into a business? With so much going...
Savvy Marketer’s Secrets Revealed: How to Drive Event Sponsorship Return (Part 2)
Squeezing every ounce of value out of each event you sponsor is no small feat. You want to ensure every dollar is returned multiple times over. In our previous article, we covered two out of a total of four strategies that will help to make the events you sponsor a...