Marketing Impact Blog
5 BtoB Content Marketing Mistakes To Avoid
There's no question that content marketing is great for growing your brand and driving demand. But even if you've been at it a while, make sure you're avoiding these mistakes to keep your content marketing working hard for you. Don’t Prioritize Social Success...
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2019 Marketing Benchmark Report Highlights
We surveyed a cross-section of marketers from a range of industries and business sizes to find out where they see the best opportunities for optimization and return on investment this year. You can take the survey yourself to get access to the full report. In the...
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Marketing vs. Sales: Top Picks for Lead Generation
Marketing vs. Sales: Top Picks for Lead Generation Previously, we covered the topic of Marketing vs. Sales: Top Picks for Brand Awareness. Today, we’re shifting our focus to demand or lead generation. Which demand and lead generation activities make the top of the...
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Marketing vs. Sales: Top Picks for Building Brand Awareness
Marketing vs. Sales: Top Picks for Building Brand Awareness When you think of building brand awareness, it’s common to think of the usual channels: content, social and advertising. But is that all you need to do to build a strong brand that connects and inspires...
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Two Strategic Decisions That Will Make or Break Your Content Marketing Plan
Two Strategic Decisions That Will Make or Break Your Content Marketing Plan “The short answer is that we really can't afford content that doesn’t perform. We need every pound or dollar that we spend on our content marketing to be as effective as it can be,” said Nick...
read more![[Vlog] 5 Steps To Drive Stronger Engagement With Your Target Market](https://www.brandanddemandsolutions.com/wp-content/uploads/2018/10/BD-Vlog2-400x250.png)
[Vlog] 5 Steps To Drive Stronger Engagement With Your Target Market
75% of B2B executives blame “poor messaging” as the key reason new products or solutions fail to achieve sales projectionsIt's no wonder. The purchase cycle for many product categories can be long, and there are likely multiple decision makers and influencers within...
read more![[Vlog] Top 10 Marketing Must-haves to Budget for In 2019](https://www.brandanddemandsolutions.com/wp-content/uploads/2018/10/marketing-budget-min-400x250.png)
[Vlog] Top 10 Marketing Must-haves to Budget for In 2019
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5 BtoB Content Marketing Mistakes To Avoid
There's no question that content marketing is great for growing your brand and driving demand. But even if you've been at it a while, make sure you're avoiding these mistakes to keep your content marketing working hard for you. Don’t Prioritize Social Success...
Top Marketing and Productivity Blogs (and Books) We Love
Keeping up with the latest news, trends and ideas in marketing and productivity is critical to staying at the top of your game. We've assembled a list of our go-to resources that we visit on the regular. See what you can add to your list! Marketing Blogs ...
2019 Marketing Benchmark Report Highlights
We surveyed a cross-section of marketers from a range of industries and business sizes to find out where they see the best opportunities for optimization and return on investment this year. You can take the survey yourself to get access to the full report. In the...
Return On Sponsorship: Turn Connections Into Customers With These Four Steps
Return On Sponsorship: Turn Event Connections Into Business With These Four Steps Looking back at the events you’ve sponsored, how successful were you in building relationships with the people you met? Did those relationships turn into business? With so much going on...
Savvy Marketer’s Secrets Revealed: How to Drive Event Sponsorship Return (Part 2)
Squeezing every ounce of value out of each event you sponsor is no small feat. You want to ensure every dollar is returned multiple times over. In our previous article, we covered two out of a total of four strategies that will help to make the events you sponsor a...
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Return On Sponsorship: Turn Connections Into Customers With These Four Steps
Return On Sponsorship: Turn Event Connections Into Business With These Four Steps Looking back at the events you’ve sponsored, how successful were you in building relationships with the people you met? Did those relationships turn into business? With so much going on...
Savvy Marketer’s Secrets Revealed: How to Drive Event Sponsorship Return (Part 2)
Squeezing every ounce of value out of each event you sponsor is no small feat. You want to ensure every dollar is returned multiple times over. In our previous article, we covered two out of a total of four strategies that will help to make the events you sponsor a...