As marketers, we’re constantly bombarded with event invitations. I don’t know about you, but I typically delete most of them, as I’m just too busy, focused on my day-to-day. BUT – it’s really critical that we take the time to attend industry events to stay current on trends, privacy regulations, best practices, etc. Plus, I always find it even more meaningful to connect with my marketing brothers and sisters to share war stories and refuel my passion for all things marketing.

However – picking the right event is no small task, as there are SO many different types:
• Association events
• User events
• Large horizontal events
• Small intimate events
• Everything in between

Where does that leave us? Confused is probably the best answer, so our goal today is to recommend some events based on areas of focus and opportunities to improve our day-to-day. Without further ado – here is our list of top marketing events you won’t want to miss in 2020!

 

Email Marketing:

Email Innovations Summit

Las Vegas, June 1 – 3 | London, Oct 20 – 21

By exploring, educating, and discussing the cutting edge of email marketing trends, this event is designed to focus on the future of email marketing today.

 

Content Marketing:

Content Marketing World

Cleveland, Oct 13 – 16

Celebrating its 10th anniversary, this is the one event where you can learn from the best in the content marketing community and spend four days with the #CMWorld community.

 

Marketing Technology:

MARTECH

San Jose, Apr 15 – 17 | Boston, Oct 6 – 8

This conference is obviously focused on all things MarTech: Email, marketing automation, SEO, advertising, creative writing, identity resolution, video editing and so much more.

 

Digital Analytics:

Marketing Analytics Summit

Las Vegas, June 1 – 4 | London, Oct 20 – 21 | Berlin, Nov 16 – 17

This event is where digital analysts, marketing technologists and growth architects master marketing data to create an impact! Multiply your skills with the latest thinking, newest developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional.

 

Predictive Marketing:

Predictive Analytics World for Business

Las Vegas, May 31 – June 4 | Berlin, Nov 16 – 17

This conference delivers case studies, expertise and resources to achieve bigger wins and broader capabilities by leverage predictive.

 

Customer Experience:

Customer Experience Ecosystem: A Frost & Sullivan Executive MindXchange

Minneapolis, July 13 – 15 | New York, Feb 2021

Unleash the Power of Organization-Wide Customer Centricity! This event provides the tools, insight and relationships to execute your customer experience strategy; improving customer satisfaction rates, reducing customer churn and increasing revenue!

 

Traffic & Conversion Tracking:

Traffic & Conversion Summit

San Diego, Mar 31 – Apr 2

Gain actionable, proven, strategic content from experts (and a few celebrities) that have been in your shoes and have turned their businesses into juggernauts. Learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing.

 

Growth Marketing:

Growth Marketing Conference

San Francisco, Dec 9 – 10

This event is the leading, globally-focused event for B2B and B2C growth marketers. Gain actionable, no-nonsense growth strategies and tactics that drive rapid, cost-effective, and sustainable revenue and user growth.

 

Brand Management:

Advertising Week

Mexico City, Mar 3 – 5 | London, Mar 16 – 19 | Johannesburg, May 11 – 14 | Tokyo,  May 26 – 28 | Sydney, Aug 24 – 27 | New York, Oct 5 – 8

A worldwide gathering of marketing, advertising, technology and brand professionals, this event features some of the industry’s brightest minds in one location.

 

SEO:

SMX

Munich, Mar 18 – 19 | New York, Nov 11 – 12

Search Marketing Expo has been the leading event for SEO and SEM professionals since 2007, helping thousands of marketing practitioners succeed with actionable tactics learned during conference sessions and training workshops.

 

Marketing Strategy/Leadership:

The CMO Club Innovation and Inspiration Summit

Marina del Ray, Apr 28 – 29 | Nashville, October

150 Senior Marketing Executives come together to help solve today’s toughest CMO challenges in a no vendor selling, candid, and trusted environment.

 

Affiliate Marketing:

Affiliate Summit

Amsterdam, Jun 3 – 4 | New York, July 27 – 29 | Singapore, TBD | Las Vegas, Feb 2021

The largest performance marketing events in the world, you’ll network and learn from top companies and key decision-makers from the affiliate marketing industry.

Did I miss anything? If you know of events that should be on this list, please comment and let us know.

As we navigate this “new normal,” Frost & Sullivan’s Brand and Demand Solutions Practice continues to offer a suite of virtual marketing solutions to help replace demand that’s been lost by the shelving of in-person experiences.

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