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Accelerate Your Sales Cycle

Our events are widely recognized in the market as providing the greatest business development opportunities. These programs offer what others cannot, a true sales pipeline and accelerated sales cycle. Sponsors become true partners with both our events and community. It is a powerful opportunity to expand your brand and spark new demand.

Sponsor An Experience With Virtual and
Live Events That Deliver a Return

Frost & Sullivan events are NOT conferences or trade shows. Our events are about bringing executive level buyers and sellers together in interactive environments to network, engage and share best practices. As a result, our events are classified first and foremost as a business development vehicle. In short, we offer what every other event promises, but never delivers: tangible ROI.

Once a novelty, now a commodity, getting a prospect to sign up for your webinar is becoming increasingly difficult. Programs produced and marketed in-house tend to attract customers and not prospects, as they battle the forever perception of a sales pitch. To stand out amongst the rest, you need to demonstrate true value to the viewer in the form of fresh content and best practices. Frost & Sullivan delivers where others cannot, producing a program that’s designed to generate returns long after the live run date has completed. This campaign-in-a-box includes up to six unique deliverables: audio webinar with demo, lead scoring ROI report, on demand (one year), choice of executive summary or infographic, appointment setting service and an electronic file for unlimited usage. Upon completion, we’ll promote your content through our Pipeline Accelerator to generate additional marketing qualified leads.

In this era of constant disruption and change, every leader must do all they can to anticipate the possibilities and seize new opportunities. Those who remain in a silo will ultimately fail. Collaboration is key and the importance of building a network of experts and peers from different industries and diverse functions within the enterprise has never been more critical. Frost & Sullivan’s Leadership Councils bring together leaders from across industries to share best practices, brainstorm new strategies, overcome market challenges and forge new relationships through a 365-day year round engagement which is both in-person and online. These councils have proven to be the ideal forum for the company that wants to embed themselves into the market as a thought leader while learning how to better support the market they serve.

EXCEED EXPECTATIONS

Even in this digital era, there is still nothing that replaces face-to-face engagement. See how these interactive networking and collaboration events can generate returns faster than any event out on the market today.

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Testimonial

“Frost & Sullivan provides the ability to connect face-to-face with key decision makers and makes a huge difference in generating new sales and progressing sales that are already in the queue.”

– Vice President, Business Development, Teleperformance, Inc.

Testimonial

“The best networking event around. They pair excellent solution providers with enabled users. We are able to establish ourselves as industry thought leaders and create successful relationships across numerous verticals.”

– CEO, Cicero, Inc.

Case Studies

Great opportunities to meet key B2B decision-makers in a low pressure, high-learning environment.

Great opportunities to meet key B2B decision-makers in a low pressure, high-learning environment.

-Marketing Communications Manager, MX Group

Challenges

The business challenges that led MX Group to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

  • Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
    • Content and presentations that are inconsistent and a one-way push from the podium
    • A lack of true decision makers in attendance
    • Too much competition
  • Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
    • none of the above

Use Case

  • Reasons MX Group found the Frost & Sullivan Executive MindXchange to be unique and valuable.
    • Positioning of vendors as peers
    • The ratio of decision makers in attendance
    • An environment that fosters relationship building
    • Nonstop networking
    • Access & Time to Meet with True Decision Makers
  • Chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
    • Ability to reach our target audience
    • Confidence in their ability to deliver as advertised

Results

The MX Group achieved the following results with Frost & Sullivan Executive MindXchange:

  • Generated 10 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.

This case study of The Mx Group is based on a survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

We secured two new clients, plus we have begun strong discussions with several more.

We secured two new clients, plus we have begun strong discussions with several more.

– Vice President, Atento

Challenges

The business challenges that led Atento to ultimately select Frost & Sullivan:
Finds traditional trade shows and conferences are plagued by the following sponsor challenges:

  • Transient audiences that drive few relationships
  • A lack of true decision makers in attendance
  • Too much competition

Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:

  • Due to the fact that the right messages were delivered to the wrong audience

Use Case

The key features and functionalities of Frost & Sullivan that Atento found unique and valuable:

  • The positioning of vendors as peers
  • An environment that fosters relationship building
  • Access & Time to Meet with True Decision Makers

Atento chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:

  • Ability to reach our target audience
  • Trusted 3rd party independent brand that drives credibility to their message/brand
  • Access to analysts/industry thought leadership

Results

Atento achieved the following results with the Frost & Sullivan Executive MindXchange:

  • Generated 5 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
  • Generated a return that was 2 times the investment as a past sponsor.
  • They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.

“I have participated in two events in the past, and the outcome has been great. We secured two new clients, plus we have begun strong discussions with several more. In my view, the ROI is huge even if you secure one relationship.”

-Vice President, Atento

Frost & Sullivan events allow for great conversations where you can talk about business, as well as get to know new people and reconnect with colleagues.

Frost & Sullivan events allow for great conversations where you can talk about business, as well as get to know new people and reconnect with colleagues.

– Manager, Genesys

Challenges

The business challenges that led Genesys to ultimately select Frost & Sullivan Executive MindXchange:

  • Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
    • Transient audiences that drive few relationships
    • Limited networking and dull activities, resulting in lack of touch points with participants
    • A lack of true decision makers in attendance
    • A lack of ROI

Use Case

The key features and functionalities of the Frost & Sullivan Executive MindXchange that Genesys found unique and valuable:

  • The positioning of vendors as peers
  • An environment that fosters relationship building
  • Nonstop networking
  • Access & time to meet with true decision makers

Genesys chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:

  • Ability to reach our target audience
  • Integrated marketing approach
  • Trusted 3rd party independent brand that drives credibility to their message/brand
  • Access to analysts/industry thought leadership

Results

Genesys achieved the following results with Frost & Sullivan Executive MindXchange:

  • Generated 20 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
  • Generated a return that was 25 times the investment as a past sponsor.
  • They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.

This case study is based on a survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

High value, focused and collaborative to solve problems and grow business.

High value, focused and collaborative to solve problems and grow business.

– Director, Verizon Communications, Inc.

Challenges

The business challenges that led Verizon to evaluate and ultimately select Frost & Sullivan:

  • Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
    • Transient audiences that drive few relationships
    • Content and presentations that are inconsistent and a one-way push from the podium
    • A lack of ROI
  • Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
    • Due to the lack of timely follow-up by the sales team
    • Due to the lack of an integrated marketing strategy (which produced a short shelf-life)

Use Case

The key features and functionalities of Frost & Sullivan that Verizon found unique and valuable:

  • An environment that fosters relationship building

Verizon chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:

  • Ability to reach our target audience
  • Integrated marketing approach

Results

Verizon achieved the following results with Frost & Sullivan:

  • Generated 10 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Ability to generate ROI is 2 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
  • Generated a return that was 2 times the investment as a past sponsor.

This case study is based on a survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

The people and the quality of Frost & Sullivan events are exceptional.

The people and the quality of Frost & Sullivan events are exceptional.

– CMO, Vengreso

Challenges

The business challenges that led Vengreso to ultimately select Frost & Sullivan:
Finds traditional trade shows and conferences are plagued by the following sponsor challenges:

  • Transient audiences that drive few relationships
  • Content and presentations that are inconsistent and a one-way push from the podium
  • Limited networking and dull activities, resulting in lack of touch points with participants
  • Poor communication & customer service by organizers
  • A lack of true decision makers in attendance
  • A lack of ROI

Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:

  • Due to the fact that the wrong messages were delivered to the right audience
  • Due to the lack of timely follow-up by the sales team

Use Case

The key features and functionalities of Frost & Sullivan that Vengreso found unique and valuable:

  • Positioning of vendors as peers
  • The ratio of decision makers in attendance
  • An environment that fosters relationship building
  • Nonstop networking
  • Access & Time to Meet with True Decision Makers

Vengreso chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:

  • Ability to reach our target audience
  • Integrated marketing approach
  • Trusted 3rd party independent brand that drives credibility to their message/brand
  • Confidence in their ability to deliver as advertised

Results

Vengreso achieved the following results with the Frost & Sullivan Executive MindXchange:

  • Generated 10 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
  • They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.

“We had the opportunity to be positioned as peers, to network with decision makers and to speak to many who showed interest in Vengreso’s digital sales transformation service offerings.”

-CMO, Vengreso

A unique approach and very beneficial!

A unique approach and very beneficial!

– Manager, PlanView, Inc.

Challenges

The business challenges that led PlanView to ultimately select Frost & Sullivan:
Finds traditional trade shows and conferences are plagued by the following sponsor challenges:

  • Transient audiences that drive few relationships
  • Limited networking and dull activities, resulting in lack of touch points with participants
  • A lack of true decision makers in attendance
  • A lack of ROI

Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:

  • Due to the fact that the right messages were delivered to the wrong audience
  • Due to the fact that the wrong messages were delivered to the right audience

Use Case

The key features and functionalities of Frost & Sullivan that PlanView found unique and valuable:

  • Positioning of vendors as peers
  • An environment that fosters relationship building
  • Nonstop networking
  • Access & Time to Meet with True Decision Makers

PlanView chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:

  • Ability to reach our target audience
  • Trusted 3rd party independent brand that drives credibility to their message/brand
  • Access to analysts/industry thought leadership

Results

PlanView achieved the following results with the Frost & Sullivan Executive MindXchange:

  • Generated 15 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Ability to generate ROI is 10 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
  • Generated a return that was 2 times the investment as a past sponsor.
  • They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.

“Being a sponsor gave us the ability to meet one on one with almost all of the attendees in a very social setting. Attendees felt little pressure to have a conversation with us, allowing us the ability to identify true business opportunities.”

-Manager, PlanView

Fantastic Event – Well managed, great team, strong interaction, solid speaker lineup, fantastic environment to cultivate real relationships.

Fantastic Event – Well managed, great team, strong interaction, solid speaker lineup, fantastic environment to cultivate real relationships.

– CX Marketer, PTP

Challenges

The business challenges that led PTP to ultimately select Frost & Sullivan:
Finds traditional trade shows and conferences are plagued by the following sponsor challenges:

  • Limited networking and dull activities, resulting in lack of touch points with participants
  • A lack of true decision makers in attendance
  • A lack of ROI

Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:

  • Due to the fact that the right messages were delivered to the wrong audience
  • Due to the lack of timely follow-up by the sales team

Use Case

The key features and functionalities of Frost & Sullivan that PTP found unique and valuable:

  • The positioning of vendors as peers
  • An environment that fosters relationship building

PTP chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:

  • Integrated marketing approach
  • End-to-end solutions that focus on the return
  • Access to analysts / industry thought leadership
  • Unique approach to marketing (new marketing channels)
  • Confidence in their ability to deliver as advertised

Results

PTP achieved the following results with the Frost & Sullivan Executive MindXchange:

  • Generated 10 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
  • They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.

“As a first-time sponsor of the Frost & Sullivan Executive MindXchange event and after years of involvement at industry events, I can confidently say that this was one of the best event experiences that I have ever had.

The Frost & Sullivan team has perfected the event format and facilitates an environment that brokers long-term relationship building opportunities with well-curated engagements, networking activities, and learning sessions.

The event is entirely inclusive and solution providers are never segregated from end users, which allows for authentic interactions. The PTP team is leaving the event with a number of new friends and several tangible business opportunities.”

-CX Marketer, PTP

Value is in being positioned as a peer and influencer in the marketplace.

Value is in being positioned as a peer and influencer in the marketplace.

– Partner, iO Life Science

Challenges

The business challenges that led iO Life Science to evaluate and ultimately select Frost & Sullivan:

  • Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
    • Transient audiences that drive few relationships
    • Content and presentations that are inconsistent and a one-way push from the podium
    • Limited networking and dull activities, resulting in lack of touch points with participants
    • Poor communication & customer service by organizers
    • A lack of true decision makers in attendance
    • Too much competition
    • A lack of ROI
  • Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
    • Due to the lack of an integrated marketing strategy (which produced a short shelf-life)

Use Case

The key features and functionalities of Frost & Sullivan that iO Life Science found unique and valuable:

  • Positioning of vendors as peers
  • The ratio of decision makers in attendance
  • An environment that fosters relationship building
  • Nonstop networking
  • Access & Time to Meet with True Decision Makers
  • Good content that gives all attendees talking points

iO Life Science chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:

  • Ability to reach our target audience
  • Access to analysts/industry thought leadership
  • Unique approach to marketing (new marketing channels)
  • Confidence in their ability to deliver as advertised

Results

iO Life Science achieved the following results with Frost & Sullivan:

  • Generated 5 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Ability to generate ROI is 2 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would recommend sponsorship of the Frost & Sullivan MindXchange to a peer.

“Value is in being positioned as a peer and influencer in the marketplace. Facilitation in the discussion was great and the topic tables kept the discussions at the table level and on topics that were valuable to the attendees”

-Partner, iO Life Science

This case study is based on a survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

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