Account Based Marketing
Identify, Attract & Engage Key Contacts
Connect sales with the decision makers in the named accounts they value most through invitation only, virtual and in-person events built under the 3rd party brand of Frost & Sullivan. These programs are designed to put your sales team in front of choice prospects while positioning your company as the “go to” solution provider.
Turn Prospects Into Customers with
these Turnkey Target Account Programs
A Frost & Sullivan dedicated analyst will be assigned to track your top accounts throughout the course of one year (prospects or competitors). The ABM research will help in developing customized sales and marketing approaches for your key accounts, and help to accelerate growth in these targeted accounts through: deeper engagement; increase in share-of-wallet; enhancing the sales effectiveness by scouting for business opportunities on a continuous basis; enabling sales people to become more effective by equipping them with information, rather than just the product/service offerings. Frost & Sullivan will provide key account intelligence backed by our robust research to help harness the real business potential of your key accounts.
Connecting with key accounts is getting more and more difficult, and there is a forever need to find new ways to engage. Frost &Sullivan’s Virtual Think Tank Series takes a unique approach to delivering a blend of benefits. Leveraging our brand power and analyst expertise, we will recruit your key accounts, position you as a thought leader and moderate a discussion on a topic of your choice in not one, but, three content rich on-line virtual forums. These programs will help you drive top of the funnel, middle of the funnel or gain customer insights in the form of a focus group. The output of this discussion will be an invaluable article or infographic that provides a true market perspective. Post-event, this content will drive a demand generation campaign; delivering fresh leads and pipeline through our Pipeline Accelerator.
In-house driven, sponsored dinners tend to attract customers, not prospects, as the fear of a sales pitch always looms overhead. Alternatively, Frost & Sullivan’s Custom Event Programs are research driven, exclusive, customized and independently branded. Organized in strategically selected cities to maximize prospective executive audiences, a Frost & Sullivan industry analyst will moderate a discussion on a topic of your choosing with the prospects of your choice. Only your hand-picked invitees will be contacted, ensuring 100%will be qualified. The output of this discussion will be an invaluable article or infographic that provides a true market perspective. Post-event, this content can be re-purposed to drive a demand generation campaign; delivering fresh leads and pipeline through our Pipeline Accelerator.
Having a hard time generating the right audience at your events? Leverage Frost & Sullivan’s Brand and Demand team to create an exclusive, one-day, content-driven executive round table and evening networking event in one or more locations to an audience that is 100% targeted.
Reach & Close Key Accounts
Attract key contacts and build opportunities in the target accounts you value most with 3rd party validation programs. We partner with you to identify your target accounts, build a strategy, recruit and engage named accounts, as well as measure results to ensure maximum return.
Schedule A Complimentary Consultation
Proud to work with THE BEST marketing teams in the world
“We would very strongly recommend Frost & Sullivan Account-based Marketing (ABM) Research as a marketing and sales enablement tool.”
-Manager, Global 500 telecommunications services company
“TELUS International has been able to open doors to accounts they have yet to penetrate and further enhance relationships with prospects due to the opportunities created by Frost & Sullivan’s Account-based Marketing Solutions.”
–Manager, TELUS International