Over the summer, we were deep into 2019 planning. Our goals for the year ahead are bigger and more exciting than ever (aren’t they always?), and it became loud and clear that stepping out to do a vlog for Brand and Demand Solutions is a great move, even though in the BtoB marketing space this is not often done.
I want to share with you our five key reasons for starting a vlog series. You, too, may find inspiration and motivation to take the leap alongside us.
Our first vlog will air on October 1, 2018.
1) Diversify our content
As our business expands to meet the needs of new audiences, we want to make it possible for you to access our content when you need it, where you are.
There are days when reading a long article or listening to an hour-long webinar just to get a quick burst of ideas or shift your thinking around a shared challenge is not feasible. Our vlog, to be produced in 5-10 minute segments, gives us the ability to diversify our content so it better serves your needs.
2) Connect better with you, our community of fellow marketers.
Before you talk to someone at a company you’d like to know more about, isn’t it great when you talk to them and you feel like you already know them a little bit?
Sometimes you get that through word-of-mouth recommendations from other peers. But now, with vlogging, a slightly more relaxed–but no less valuable–means of communicating, you really have a chance get to know the team ahead of time on your own.
When you watch our vlogs, you’ll see first-hand that we’re very passionate about the impact marketing can make in a company. You’ll see that we like to push the creative boundaries and inspire other marketers to do the same. Finally, the vlog format is a lot more conducive to sparking conversation. And that brings me to #3…storytelling.
3) Practice what we preach when it comes to storytelling
Based on our heritage as a consulting and research company, the ability to understand the challenges, motivations and opportunities a company faces is part of our corporate ethos. We are storytellers through our work; we connect the dots so new meaning and clarity emerge for our clients.
Marketing success, now, is influenced by how well you can tell a story–your customer’s story, and where you fit into it (and bonus if there’s some good-humored fun along the way). We do this all day long for our clients. Now with our vlog, we have the chance to practice what we preach and share our stories. We aim to help you develop your customer-focused marketing approaches and your team’s storytelling savvy along the way.
4) Hold ourselves accountable for doing new and innovative things, consistently.
What’s the point of sticking with the challenging aspects of marketing if you don’t have a corner of your business that’s devoted to doing things differently and embarking on new experiments?
While we could come up with a one-time innovative idea, we wanted to push to the next level of innovation and get into the mode of consistent innovation. A vlog is a great way to do that. And since it’s so visible, you’re going to help keep us accountable for expanding our creative muscles. Win-win!
5) Build our skillset as a team and individual professionals
Setting up for vlogging is pulling our team together in new ways, which is always interesting at first. Now that we’ve got things sorted, it’s very exciting to see that everyone, not just the few of us who will be implementing it, will benefit from this new endeavor. For example, our sales, customer service and marketing teams are all behind it, and they are excited to see it go live. Individually, it’s always great to learn a useful skill, especially in this age when video as a form is certainly not going away.
Now over to you.
Has your company embraced video, or more specifically vlogging, to build your brand and demand? Why or why not? Let us know in the comments below!