Marketing Impact Blog

[VLOG] The Traditional Content Funnel is D.E.A.D.

[VLOG] The Traditional Content Funnel is D.E.A.D.

3 MIN READ

Thanks for checking out this week’s episode. If you clicked on today’s topic, then I’m sure you’re asking the same question we are: Does the traditional content marketing funnel still work? The answer is an emphatic NO. Funnels like this one are a dime a dozen and for...

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2019 Marketing Benchmark Report Highlights

2019 Marketing Benchmark Report Highlights

1 MIN READ

We surveyed a cross-section of marketers from a range of industries and business sizes to find out where they see the best opportunities for optimization and return on investment this year. You can take the survey yourself to get access to the full report. In the...

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Lead Validation Can Make OR Break Marketing

2 MIN READ

As marketers, we’re constantly measured by 1) How many leads we generate and 2) The conversion rate of those leads. But…can our marketing and sales tools tell us if those new contacts are legitimate prospects? This is where LEAD VALIDATION comes into play.  Lead...

The Keys to Budgeting For Maximum Returns

4 MIN READ

As we look toward the New Year, we need strategies and a plan to acquire new customers, drive deeper returns from existing customers, sync with sales on goals, and develop new opportunities to grow our businesses. After your marketing strategic plan is in place,...

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