Marketing Impact Blog
Driving the creation of compelling content that performs is an essential requirement for any marketing leader these days. Today, we’re going to help you refine your content strategy with this five-point checklist covering: • Targeting • Your...read more
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75% of B2B executives blame “poor messaging” as the key reason new products or solutions fail to achieve sales projections It's no wonder. The purchase cycle for many product categories can be long, and there are likely multiple decision makers and influencers within...
Did you know that B2B marketers spend 20-30% of their annual budget on event marketing and that event marketing is actually one of the top four spending areas — ahead of social media, customer intelligence, and email marketing? Event marketing offers a...